Monica and Marian at Etched

How your new media ecosystem can operate

Every room Etched hosts leaves behind something people can watch.

01Open Lab

A monthly room for the 50 engineers you most want to hire

Cohosted with one investor at a time: Sequoia, a16z, Jane Street, and Stripes. Guests tour the datacenter inside your office, then watch a live race between an Etched rack and a GPU cluster on a frontier MoE. The audience writes the prompts; a scoreboard shows throughput and latency side by side, so the number becomes something you can feel. Measured by offers accepted, not RSVPs.

The race, cut and posted the next morning

02Mini-documentaries

Follow the engineers building frontier hardware

Behind-the-scenes pieces on the people and the process: the A0 that worked on the first tapeout, the Taiwan factory running 24/7, and the first rack arriving at Jane Street. Four hundred engineers from NVIDIA, Google, Broadcom, and TSMC have stories nobody has filmed. Each one under five minutes, engineer-led, in one visual language.

A running series, one episode a month

03Explainers

Make LVI and CSM feel intuitive

Interactive, editorial-style explainers that break down the nitty-gritty of Etched's technology: why running the math blocks at half the voltage means more FLOPs without throttling, why the best memory layer is no layer. Data visualizations that make inference performance tangible instead of a benchmark table.

An explainer library the sales and recruiting teams reuse

04Hackathon

"Build something that only works at this speed"

Bring back the inference-time compute hackathon you ran in 2025, this time on real Etched racks. The brief forces projects that are impossible on GPUs, so the winners become your best demos, and the weekend becomes the recruiting funnel for the next Open Lab.

Three winning projects, filmed as demos

05Launch keynote

Etched has never had one. Build v1 around a single story.

Three years from dropping out to bet on transformers, to an A0 that worked on the first tapeout, to the first rack running at Jane Street, with the demo live on stage and the argument carried by what the audience sees, not slides. The mini-documentaries become the film that opens it.

The keynote film, and the clip everyone shares

06GTC week

Own the after-hours instead of renting a booth

NVIDIA takes over San Jose every March, ten minutes from your office. While the show floor is theirs, the nights are Etched's: one immersive installation that makes inference speed physical, investor dinners that become the room people talk about after the conference, and a camera in every one of them.

The week's film, and the dinners' guest lists

07Rituals & partners

Every rack shipped deserves a ritual

At 400+ engineers, fully in person, culture is built in rooms. Internal rituals for every rack out the door, guest speakers who raise the bar, and collaborative storytelling with the customers and partners running Etched hardware, starting with the rack at Jane Street. The outside world gets curious; the inside world gets proud.

An editorial and visual universe people want to understand

Your new media team

We love working together. It shows.

Monica

I design rooms people want to be in.

Surface PM at Microsoft, owning the product experience for all Surface computers. I sit between hardware dev leads, software integration, and the in-house silicon team, connecting consumer needs to firmware and hardware (my most recent launch).
Cornell Hotel School, where I learned the science of gathering people: mathematical modeling for hospitality experiences, ML in consumer psychology, a restaurant concept I built and served to 75+ guests, bartending, and intimate dinners at the Statler for high-profile guests.
Founding team at Generation She: led makeathons and pop-up activations in NYC for 10,000 paying attendees, growing the audience to 1M+ by 2024.
Product lead at Cornell AppDev: programmed NYC demos with companies like Millennium, launches and demo days that grew our users from 16K to 25K, the product design course and its hackathon, and AppJam, which produced 4 new apps.
On the media side: produced The Gen She Podcast end to end, from sourcing speakers to editing long-form in days, which won 50K+ followers and 200K+ annual views. Before that, four years programming sold-out TEDx conferences.
Already doing the job: in two months in Seattle, built Prod-igy with Marian. For our Nov 17 event I'm building software that gives a curated guest list direction in how they network. Leads with RL environment companies for hiring events, and a VC-partnered community of 100+ with three events in the making.

Marian

I narrate stories that make the world wish they were in the rooms.

Built The Cornell Daily Sun's multimedia and data teams 0→1: co-ran social, grew the audience to 75K+ followers and 25M+ annual views, raised $30K for a studio, worked on 100+ stories, and produced nearly every early video. Built the infrastructure that amplified national stories.
Sourced interviews and media partnerships from Bill Nye to the Governor of New York; data viz, in front of and behind the camera.
No stranger to hardware: TPM at Microsoft (Windows + Devices), TPM intern at Microsoft, PM intern at Intel, SWE intern at Blue Origin. On Cornell Unmanned Air Systems the plane scored 0 points, but the video she edited and animated placed the team internationally.
Cornell '26, Information Science and Cognitive Science; one of 25 scholars in the Milstein Program in Technology & Humanity, making new media for civic tech. Now working with Seattle VCs to spotlight under-the-radar deep tech and the people behind it.
Believes explainer and educational content is distribution for deeply technical companies: four years at the New York Hall of Science making complex ideas approachable, freelance explainer video for startups and a PBS host, and curricula for educational nonprofits.
Raised in NYC in the arts: ballet, the Paley Center for Media, and short films screened at the Museum of the Moving Image.